Have you downloaded an app recently? There appears to be an increasing trend of apps inserting marketing slides into their initial experience and calling that “onboarding”. Usually what follows next is a set of form fields to set up your account.
Consistency is boring. Creating designs to fit cookie cutter patterns is not very fun. Designing for consistency is perhaps the least glamorous aspect of design. Yet consistency is one of the more important principles when creating interactive systems, that is easy to ignore.
Don’t get me wrong. Being creative and “pushing the envelope” is important. Thinking beyond narrow parameters can lead product teams in new directions which can be incredibly valuable for growth. But there’s also a time and place for that kind of work, and there are times when things should be reeled in and made more consistent.