Experiences are not products

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This time, I’ll start with the thesis: experiences are not products. Yes, I am intentionally trying to be provocative, but it’s because the design of a user experience is comprised of so much more than just what’s contained by the “box” of your product. And it’s critical that companies really start thinking about what’s “outside the box” if they have any hope of making substantive improvements to the growth of their businesses. Continue reading “Experiences are not products”

Experiences are not products