ambiguity & innovation

intro

To preface, the general nature of my job requires me to always confront the unknown. These are not the small unknowns of most company’s product launches; things like “is this sign up flow actually easy to use?” No. What I’m talking about are the big unknown things; things like “when all vehicles are autonomous, how will society be changed?” This is the nature of R&D work, to answer the big questions. I find this kind of work fun and exciting, and most of all really, really challenging — to apply a designer’s mindset (note that I didn’t say ‘design thinking’ 😉) on challenges that people haven’t conceived of yet. But not everyone is up for this kind of thing, and it actually takes some getting used to, because it’s just so different than the types of things designers typically work on. So this month, I thought I would spend some time breaking it down. Continue reading “ambiguity & innovation”

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ambiguity & innovation